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Streaming For A New Generation

Follow your imagination and explore the ultimate ‘IF’ trail at Bluewater this April!

To mark the release of IF, in UK cinemas May 17, Paramount Pictures UK has teamed up with Bluewater Shopping Centre to create the ultimate IF trail this April.

Fun for the whole family, from the 5th April to 14th April, shoppers will be able to follow their imagination and discover an exciting mix of Imaginary Friends (IF’s) as they explore Bluewater!

The free trail will showcase eight dedicated stations across Bluewater, featuring special games and exclusive photo opportunities. From a special IF buzz wire game to a chance to build some IF’s with an interactive character column there will be so much to get stuck into with both your family and new Imaginary Friends.

IF explorers will be able to collect their trail maps from the Bluewater Concierge desk, outside M&S on the lower level, and as they visit each of the Imagination Stations, they will uncover a special clue. Once the trail has been completed explorers will have the chance to combine their clues and return to the concierge team to claim their very own special IF headband.

If movie on Screen One

Additionally, all guests who log onto Bluewater’s free WIFI will have the chance to be entered into a competition to win a £100 Bluewater gift card as well as an exciting bundle of exclusive IF goodies*.

From writer and director John Krasinski, IF is about a girl who discovers that she can see everyone’s imaginary friends — and what she does with that superpower — as she embarks on a magical adventure to reconnect forgotten IFs with their kids. IF stars Ryan Reynolds, John Krasinski, Cailey Fleming, Fiona Shaw, and the voices of Phoebe Waller-Bridge, Louis Gossett Jr. and Steve Carell alongside many more as the wonderfully unique characters that reflect the incredible power of a child’s imagination.

James Waugh, Centre Director at Bluewater, commented: “We are really excited to be the launch location for Paramount’s IF trail, giving our guests a first look at the IF universe ahead of the film’s launch in May.” “What’s more, the activity is completely free to participate in which means all of our guests can join the family fun.

IF movie poster on Screen One

Explore the IF trail at Bluewater from 5th April to 14th April

IF ADVANCE SCREENINGS MAY 11 & 12
IN CINEMAS MAY 17

#IFmovie @IFmovie

*To enter the competition, guests will have to opt-in by ticking a box when joining the Bluewater WiFi

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